Insights

GEO Guide

Principles, methods, and practical execution of Generative Engine Optimization (GEO): how AI selects sources to cite, how GEO differs from SEO, why testing every 30 days matters, and how brands get cited in answers from Doubao, DeepSeek, and ChatGPT.

GEO Guide Why GEO Requires Retesting Every 30 Days With the Same Prompts AI answers evolve constantly. Retesting the exact same prompt set every 30 days reveals true visibility trends and continuously refines your content pipeline. Oct 17, 2026 · 2 min read GEO Guide What Is GEO? Generative Engine Optimization Explained GEO gets your brand cited in generative AI answers. When buyers ask ChatGPT or DeepSeek who to choose, GEO determines if you are mentioned. Oct 17, 2026 · 2 min read GEO Guide What Content Does Metaso AI Search Prefer to Cite? Publicly accessible pages with direct answers and verifiable evidence are most likely to be cited by Metaso AI Search. Oct 17, 2026 · 10 min read GEO Guide Three Challenges B2B Exporters Face in Global GEO AI engines often hesitate to recommend overseas suppliers due to trust bias, thin third-party footprints, and poor translations. Here is how to fix them. Oct 17, 2026 · 2 min read GEO Guide Source Whitelists in China GEO: How to Structure a 4-Tier Hierarchy The four-tier source hierarchy is an editorial governance framework, not an official ranking algorithm published by Chinese AI search engines. Oct 17, 2026 · 10 min read GEO Guide Local GEO: Why Every Author Bio Needs a City Name To help AI connect your brand to a specific city, include the city name in every author bio variation. Skip street addresses and omit cities for nationwide brands. Oct 17, 2026 · 2 min read GEO Guide How AI Decides Which Sources to Cite AI synthesizes answers in three stages: discovery, credibility assessment, and synthesis. Here is what brands must do to earn citations. Oct 17, 2026 · 2 min read GEO Guide GEO vs. SEO: What Is the Difference? SEO ranks web pages for clicks, while GEO earns brand mentions inside AI answers. Both need solid content, but GEO prioritizes third-party proof. Oct 17, 2026 · 2 min read GEO Guide What Does DeepSeek Cite, and How Can You Verify It? Verify whether the model is searching the web first, then track whether your page is discovered, selected, and shown as a clickable citation. Oct 16, 2026 · 12 min read GEO Guide What Content Does Kimi Cite? Kimi publishes its screening criteria, not site rankings or citation guarantees. Here is how its search works and how to optimize for it. Oct 16, 2026 · 11 min read GEO Guide What Doubao Cites and How to Get Your Content Cited To get cited by Doubao, your content must first be retrievable on the open web, with verifiable facts directly answering specific user queries. Oct 15, 2026 · 11 min read GEO Guide What Does ERNIE Bot Cite? Separate Baidu's 4 Entry Points First Stop treating ERNIE Bot, Baidu AI Search, Qianfan API, and Baidu web search as one system. Here is what Baidu actually publishes about citations. Oct 15, 2026 · 8 min read GEO Guide What Gets Cited by Tencent Yuanbao? 6 Rules for GEO Tencent Yuanbao supports WeChat Official Accounts and Channels, but has no fixed source weights. Relevance and verifiability matter most. Oct 14, 2026 · 9 min read GEO Guide What Do China's Top 5 AI Search Engines Prefer to Cite? Are China's AI engines biased toward their own ecosystems? Here is what official documentation and reproducible tests actually tell us. Oct 14, 2026 · 11 min read GEO Guide How to Build an International GEO Testing Matrix A reliable GEO testing matrix runs 30 prompts across 5 AI engines 3 times to produce 450 verified observations across four core visibility metrics. Oct 13, 2026 · 13 min read GEO Guide How to Build a GEO Testing Matrix for China's AI Engines A reliable GEO test requires controlled prompts, fixed variables, and structured rounds. Here is how to build a 300-response testing matrix. Oct 13, 2026 · 13 min read GEO Guide How to Track Traffic from Chinese AI Platforms in GA4 Relying on static domain regex lists won't accurately track AI traffic in GA4. Here is a verifiable six-step framework using real data, UTMs, and server logs. Oct 12, 2026 · 10 min read GEO Guide How to Track AI Referral Traffic in GA4: A Practical Guide GA4 now detects AI assistant traffic natively. Learn how to configure native AI reporting, build custom channel groups, and avoid common attribution traps. Oct 12, 2026 · 10 min read GEO Guide Can AI Crawlers Read Vue and React Websites? Vue and React do not inherently block AI crawlers. What matters is whether the server returns raw HTML with your text, links, and clean HTTP status codes. Oct 11, 2026 · 16 min read GEO Guide Baidu and WeChat Search: The 5 States of Content Indexing Publishing a page or submitting a link does not mean you are indexed. Understand the 5 distinct states across Baidu and WeChat Search. Oct 11, 2026 · 9 min read GEO Guide How to Write Titles, H1s, and Meta Descriptions: Align the Topic First Before obsessing over keyword counts or character limits, make sure your Title, H1, and Meta description all describe the exact same page topic. Oct 10, 2026 · 10 min read GEO Guide GEO for SPAs: Put Your Real Content in the Initial HTML AI crawlers cannot be trusted to run JavaScript. For generative engine optimization on an SPA, your server's initial HTML response must contain the factual text. Oct 10, 2026 · 12 min read GEO Guide Should You Implement llms.txt? A Decision and Acceptance Guide llms.txt is neither required for AI search indexing nor used by Google Search. Focus on content quality, crawlability, and clear site structure first. Oct 9, 2026 · 9 min read GEO Guide How to Configure GPTBot and ClaudeBot in robots.txt Don't allow or block all AI crawlers blindly. Separate training crawlers from AI search bots and user requests to preserve your brand's AI search visibility. Oct 9, 2026 · 10 min read

Have a specific question?
Ask Xiaohe.